Why is liquid detergent more than 90% water?
Why liquid detergent is more than 90% water
When you buy a large bottle of liquid detergent at the supermarket, it seems like you've got a powerful cleaning solution in your hands.
But did you know that many liquid detergents are more than 90% water?
That means you're essentially buying a heavy bottle of water — mixed with a small amount of active ingredients.
It sounds surprising, but this has been the standard in the cleaning industry for years.
🧪 What's actually in liquid detergent?
Most liquid detergents contain a combination of:
- water
- cleaning agents (surfactants)
- fragrances
- preservatives
- enzymes
Water is mainly used to make the product liquid and easy to dose.
👉 But this also means: more weight, more packaging, and more transport.
🌍 The environmental impact of liquid detergent
The high water content has several consequences.
🚚 More transport and CO₂ emissions
Because liquid detergent consists mostly of water, trucks have to transport a lot of extra weight.
👉 More weight = more fuel = more CO₂ emissions
🧴 Plastic packaging
Most liquid detergents are sold in large plastic bottles.
- Millions of bottles per year
- Only a portion is recycled
- The rest becomes waste
👉 Read also: What are microplastics and how do you protect your family?
⚠️ More waste
Many people unknowingly use too much detergent.
👉 Due to:
- unclear dosing
- caps and measuring cups
Result: more consumption than necessary.
🌿 An alternative: laundry strips
More and more households are switching to a simpler alternative: laundry strips.
Laundry detergent sheets are ultra-thin strips with concentrated cleaning ingredients.
👉 Instead of a heavy bottle, you use:
- 1 small strip per wash
- fully soluble
- no plastic packaging
💡 Why more and more people are choosing laundry strips
♻️ Less plastic
Laundry strips are often packaged in compact cardboard.
👉 Less plastic waste
👉 Less environmental impact
📦 Compact and light
- Takes up little space
- Ideal for small homes
- Perfect for travel
👉 Read also: 5 habits to lighten your laundry room
⚖️ Easy dosing
With laundry strips, it's simple:
👉 1 strip = 1 wash
No hassle. No waste.
🌱 Sustainable washing starts with small choices
For many families, switching to laundry strips is a simple first step.
- Less plastic
- Less transport
- Less waste
👉 Small change, big effect.
👉 Read also: Why more and more families are switching to laundry strips
🛒 Ready to experience it yourself?
Want to wash simpler and more sustainably?
👉 Discover Effinovo laundry strips:
- Plastic-free
- Light and concentrated
- Safe for your family
- Powerful with bio-enzymes
💚 Small choice, big impact
At Effinovo, we believe that care starts in daily life.
For our children.
For the world they inherit.
With every small choice, we build something better together.
